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12. Search Engine Marketing (SEM) When a potential lead is searching for a product or business related to yours, it’s a great opportunity for a promotion. Paid advertising and SEO are two great strategies for promoting your business to capitalize on those future leads. Search engine marketing is another way to increase website traffic by placing paid ads on search engines. The two most popular SEM services are Bing Ads and Google Ads. These paid ads fit seamlessly on the top of search engine results pages, giving instant visibility. This is also an example of effective native advertising.amazingseodigital 13. Instant Messaging Marketing Marketing your products through messaging platforms is a fast way to reach potential leads, even for those who haven’t offered up their cell phone number. It’s a simple way to let your audience know about flash sales, new products, or updates about their orders. If your customers have questions or need more information, it’s also a convenient way for them to connect to customer service. You can send messages directly to a mobile phone via text or on platforms like Facebook Messenger or WhatsApp. The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance. For example, a digital marketer in charge of SEO might measure their website's organic traffic. At small companies, one person might own many digital channels and tactics described above, while larger companies typically have a specialist focused on one or two brand channels.A social media manager's role depends on each company and industry. But above all, social media managers manage social media by establishing a posting schedule for the company’s written and visual content. They might also work with a content marketing specialist to develop a strategy for which content to share on social media.